GET IT "SHRAKED"
Shrake started as just a fun last name. Then his co-workers started using it as a verb, "to Shrake," meaning to ensure that copy is totally free of errors, grammatically flawless, stylistically right, and just perfect. People say, "Has this been 'Shraked'?", "Make sure to get it 'Shraked' before it goes to the client," and so on.
He has made dozens of blue-chip clients look perfect to their audiences, and he can do it for you. Words matter. And they're not ready for the world until they've been Shraked.
Shrake is more than a copy editor, he is a Copy Super Hero.
I worked with him for 6 years at an agency where our clients were primarily pharmaceutical, which can be extremely challenging. With strict, ever-changing regulations, we needed not only to meet overall industry standards, but also to adhere to stringent FDA and FTC requirements on everything from privacy to the creative itself. Any copy editor ensures the accuracy of text, catches errors in grammar/punctuation/spelling, and makes sure all messaging effectively supports business objectives. Shrake delivers much more.
His creative style and wit have improved everything from concepts to headlines, and sharpened the writing."
Creative Director, ad agency
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